Our Practice

Welcome To Our Practice!

We may be a single doctor practice, but we have a very interesting history. In fact, our practice is most likely the oldest continuously operating eye care practice in Bay County.

Dr. Newton purchased the practice from Dr. Louis Schueneman in October, 2000 after graduating optometry school and passing his board exams. At that time, the practice was located on Center Avenue in Bay City, on the same block as the fire station.

Dr. Schueneman had operated the practice at that location since the early 1970s, at which time he had the building remodeled from a general practitioner’s office (originally built in the 1950s) to suit optometry. Prior to this, his practice was located on Washington Street in downtown Bay City.

Before Dr. Schueneman, a previous physician owner was Dr. Ping McKay. I (Dr. Newton) know there were other predecessors, but I don’t have the names accessible at this time. I do know that one of the original owners was actually a jeweler in Bay City in the 1800s. This is very ironic in that optometry was borne from that profession in that era.

In late 2006, Dr. Newton realized that the existing physical space of the practice and real estate was no longer sufficient to meet its growing needs. At that time, the practice purchased the former Rush Stationers building on Wilder Rd and started renovations, converting an office furniture showroom and print shop to one of the premier eye care offices in mid-Michigan. The practice began seeing patients in this location in February, 2007.

The practice has continued to grow in terms of patients served and services and treatments offered. We were the first eye care facility in Bay County’s history to offer on-site LASIK surgery in 2007. Some of our areas of unique skill and passion lie in the treatment of dry eye as well as treating visual processing and teaming disorders along with other diagnoses not amenable to correction via conventional means.

Above all, we remain a comprehensive, patient-focused eye health and vision care facility. Recognizing that we would not have been able to achieve our success without your support, we acknowledge that we work for you, our patient. We thank you for your continued confidence in our care and look forward to carrying on our tradition of excellence that has been many years in the making.

Welcome To Our Practice!

One of our goals is respect, and out of respect for our patients’ time, we try to avoid mind-numbing pages of policies and procedures and endless papers requiring the same information again and again.

Instead, we’ve distilled how we like to do business with our clients in the following list, which we ask that you take a moment to read.

  • We respect your time by not overbooking appointments.

No one wants to sit in a waiting room while the doctor is running behind. We try our best to operate as close to our scheduled appointment time as is reasonably possible. Occasionally, circumstances or emergencies beyond our control prevent us from doing that, but we do our best. Always.

  • We ask that you respect our time by arriving at your scheduled appointment on time.

We often have a waiting list of clients who are hoping for cancellations and would gladly take your appointment should you not be able to arrive on time. Please call us as soon as possible if you need to cancel or reschedule your visit. Late arrivals inconvenience every patient with an appointment later that day.

We may assess fees for appointments missed or canceled without 24 hours notice.

  • Your insurance is your responsibility.

You should know and understand your insurance contract; this includes co-pays, deductibles, annual renewal dates, the name of your insurance, and all ID numbers. Any charges not covered by your insurance are your responsibility. We are required, by law, to collect all deductibles, co-pays, and non-covered charges.

  • We are pleased to assist you with your insurance when possible.

We invoice vision and medical insurance (i.e. participating insurance companies) for covered services and products.

Depending on the complexity of an insurance question or problem, particularly involving prior authorization requests, we may or may not be able to assist you without an additional charge. We will tell you if we believe that the extra time needed to resolve your issue will incur an additional fee.

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